https://lanieweber.cargo.site Lanie Weber Tue, 04 Nov 2025 20:50:36 +0000 https://lanieweber.cargo.site en https://lanieweber.cargo.site/Resume Tue, 31 Jan 2023 17:28:29 +0000 Lanie Weber https://lanieweber.cargo.site/Resume Resume view and download resume <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/db1691645da99c8725d1c1ef114070573092fb72ae4a4c734cec999ce15ebf5b/Lanie-Weber-Resume-26.03.31.jpg" data-mid="246738530" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/db1691645da99c8725d1c1ef114070573092fb72ae4a4c734cec999ce15ebf5b/Lanie-Weber-Resume-26.03.31.jpg" /> https://lanieweber.cargo.site/Portfolio Tue, 31 Jan 2023 17:28:27 +0000 Lanie Weber https://lanieweber.cargo.site/Portfolio Portfolio&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; https://lanieweber.cargo.site/About Tue, 31 Jan 2023 17:28:31 +0000 Lanie Weber https://lanieweber.cargo.site/About About me Hi, I’m Lanie! I am a graphic designer and social media specialist with a passion for showcasing optimism and personality through my creative work.&nbsp; I have a wide variety of creative experiences under my belt, having designed for many formats including magazines and newspaper, social media, posters and postcards, billboards, websites, and more! I posess a strong attention to detail that, combined with my eye for fun colors and bold fonts, produces designs that stand out.&nbsp;With each project, I bring a strategic and results-oriented approach and I tailor my style to the task at hand. Whether you’re looking for a hand-drawn, playful illustration or a clean, polished design, I’m your girl. I an alum of the University of Northern Iowa with a B.A. in Interactive Digital Studies, where I focused on Visualization and Advertising.&nbsp; Outside of my digital work, I enjoy exploring my creativity however else I can. Ask me about the cakes I’ve decorated or the pottery I’ve made! resume Connect with me email linkedin Keep exploring social media portfolio photojournalism &amp; photography gallery <img width="1166" height="1298" width_o="1166" height_o="1298" data-src="https://freight.cargo.site/t/original/i/79ba9dac627f926b34ceb9aa9b7c679ece07057056e03ca3e2a7594cab9cd27a/Screenshot-2023-08-04-at-3.52.46-AM.png" data-mid="186990461" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/79ba9dac627f926b34ceb9aa9b7c679ece07057056e03ca3e2a7594cab9cd27a/Screenshot-2023-08-04-at-3.52.46-AM.png" /> https://lanieweber.cargo.site/The-MONfest Tue, 04 Nov 2025 20:50:36 +0000 Lanie Weber https://lanieweber.cargo.site/The-MONfest The MONfest Rural Art &amp; Music Festival monfest instagram The Middle of NOWhere Rural Art &amp; Music Festival, dubbed “The MONfest,” is a rural festival showcasing artists and musicians from across the midwest. Held in Madrid, Iowa, this festival is run by creatives who share a passion for celebrating the diverse talent in the midwest arts &amp; music community. I had the pleasure of creating the official logo for the festival prior to their 2nd annual MONfest, held on July 12th, 2025.&nbsp; Below is the official logo and a peek into the design process that got me there. <img width="3546" height="1199" width_o="3546" height_o="1199" data-src="https://freight.cargo.site/t/original/i/15a12b2a8e8ddffac21a2503ba2fe40730cb5eadbcb0c8d76e54f80a0cd0a017/monfest-logo-transparent-super-widescreen.png" data-mid="240258876" border="0" src="https://freight.cargo.site/w/1000/i/15a12b2a8e8ddffac21a2503ba2fe40730cb5eadbcb0c8d76e54f80a0cd0a017/monfest-logo-transparent-super-widescreen.png" /> IN THE FIELD <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9c042bf4fed5c45906f5d702532b3ac38ae6e3b04064ae22d4045ac9ddb02541/monfest11.jpg" data-mid="240258931" border="0" src="https://freight.cargo.site/w/1000/i/9c042bf4fed5c45906f5d702532b3ac38ae6e3b04064ae22d4045ac9ddb02541/monfest11.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/21acc42a821bef795916ecc0274f92d66a143f5b3c8a67693e35daedf8a41d21/monfest1.JPEG" data-mid="240258921" border="0" src="https://freight.cargo.site/w/1000/i/21acc42a821bef795916ecc0274f92d66a143f5b3c8a67693e35daedf8a41d21/monfest1.JPEG" /> <img width="1440" height="1801" width_o="1440" height_o="1801" data-src="https://freight.cargo.site/t/original/i/42b53983bc1880d9d07e62314d07f1afc16dcff9eab903320d3e5dd8e4c7daa9/monfest14.jpg" data-mid="240259342" border="0" src="https://freight.cargo.site/w/1000/i/42b53983bc1880d9d07e62314d07f1afc16dcff9eab903320d3e5dd8e4c7daa9/monfest14.jpg" /> <img width="4480" height="6720" width_o="4480" height_o="6720" data-src="https://freight.cargo.site/t/original/i/c3495608ecdf820f99171bfda4a9d394a8bf3ef65d765238a5ee0a5980f6ee23/monfest2.JPEG" data-mid="240258922" border="0" src="https://freight.cargo.site/w/1000/i/c3495608ecdf820f99171bfda4a9d394a8bf3ef65d765238a5ee0a5980f6ee23/monfest2.JPEG" /> <img width="5042" height="6718" width_o="5042" height_o="6718" data-src="https://freight.cargo.site/t/original/i/25225014767ecd5ad01c894fc843aef15b8c5ee71bc6c3f107dead0f8fc38a0f/monfest3.JPG" data-mid="240258923" border="0" src="https://freight.cargo.site/w/1000/i/25225014767ecd5ad01c894fc843aef15b8c5ee71bc6c3f107dead0f8fc38a0f/monfest3.JPG" /> <img width="1440" height="1801" width_o="1440" height_o="1801" data-src="https://freight.cargo.site/t/original/i/a8edf59caab25d0d99613a9436cb73f470a133c03bdc0898c2d372c1aab732ad/monfest15.jpg" data-mid="240259343" border="0" src="https://freight.cargo.site/w/1000/i/a8edf59caab25d0d99613a9436cb73f470a133c03bdc0898c2d372c1aab732ad/monfest15.jpg" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ce46258ab4ad59dd09f4719ffe72a8a4a9980c98cf6f9567e9483a21b6e7b544/monfest8.jpg" data-mid="240258928" border="0" src="https://freight.cargo.site/w/1000/i/ce46258ab4ad59dd09f4719ffe72a8a4a9980c98cf6f9567e9483a21b6e7b544/monfest8.jpg" /> IN THE MAKING 1 Brainstorm After learning more about the event and speaking with the client, I created some sketches on Procreate. I drew inspiration from barns, rural scenery and sunlight.<img width="2247" height="3471" width_o="2247" height_o="3471" data-src="https://freight.cargo.site/t/original/i/a8f28a32286fc37991888b03742a9ca316f29a1b27c93d7b16262103210b0353/step1.png" data-mid="240264554" border="0" src="https://freight.cargo.site/w/1000/i/a8f28a32286fc37991888b03742a9ca316f29a1b27c93d7b16262103210b0353/step1.png" /> 2DevelopThe client viewed the initial sketches and identified a few that they wanted me to develop further. Using their feedback as inspiration, I dove deeper into 2 specific concepts. <img width="2247" height="3471" width_o="2247" height_o="3471" data-src="https://freight.cargo.site/t/original/i/0be85533e6d26fd0d5cf1501b1cf072e953b11524f004ac4c04d8b27ae77f296/step2.png" data-mid="240264558" border="0" src="https://freight.cargo.site/w/1000/i/0be85533e6d26fd0d5cf1501b1cf072e953b11524f004ac4c04d8b27ae77f296/step2.png" /> 3 PresentI presented these two designs for them to choose from. The top was created in Illustrator, and the bottom was hand-drawn in Procreate.&nbsp; <img width="2247" height="3471" width_o="2247" height_o="3471" data-src="https://freight.cargo.site/t/original/i/1e2991f1033549dbc6454eb677102f1872756c7c077dc4bd76eed3299ef87c7e/step3.png" data-mid="240264559" border="0" src="https://freight.cargo.site/w/1000/i/1e2991f1033549dbc6454eb677102f1872756c7c077dc4bd76eed3299ef87c7e/step3.png" /> 4 DeliverThe client selected the Illustrator-made design as the one to move forward with. After simplifying the design, the logo was ready to promote their upcoming festival. Cheers! <img width="2248" height="3471" width_o="2248" height_o="3471" data-src="https://freight.cargo.site/t/original/i/a50694d88bbfd1aa5d173bb82e36c75eccd419f2162d88e4956f4e610856c67f/step4.png" data-mid="240264560" border="0" src="https://freight.cargo.site/w/1000/i/a50694d88bbfd1aa5d173bb82e36c75eccd419f2162d88e4956f4e610856c67f/step4.png" /> https://lanieweber.cargo.site/Thrive-Magazine Thu, 03 Aug 2023 05:04:06 +0000 Lanie Weber https://lanieweber.cargo.site/Thrive-Magazine Thrive Magazine Publication Thrive Magazine is a 50-page magazine that is photographed, written and designed entirely by me. The issue contains a photo story, feature story, timeline, 14 advertisements, and an advice column with genuine advice submitted by people in my social network. This issue of Thrive covers various side hustles, social media trends, and local farmer’s markets. As far as the concept of Thrive itself goes: I wanted to acknowledge the weird time in our lives that is our twenties. Having turned 22 when I began the project and with just under a year left of college, I had no idea what my life would look like even a year from then, let alone five or ten. I wanted to make space for myself to try new things without judgement, because that’s how we find out who we are.&nbsp; A combination of Adobe InDesign, Illustrator, and Photoshop wizardry was used to create the designs featured in Thrive.Thrive Magazine placed first runner-up for the Best Magazine Award, given at the end of each semester for exceptional magazines that recieve the most votes from their peers. view the full issue <img width="3500" height="2500" width_o="3500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fcc60c597ab1a9f93969a18b7eba9b7eccf4636f83f6138a40e813f6c07fa119/thrive-cover.jpg" data-mid="190587487" border="0" src="https://freight.cargo.site/w/1000/i/fcc60c597ab1a9f93969a18b7eba9b7eccf4636f83f6138a40e813f6c07fa119/thrive-cover.jpg" /> <img width="2636" height="1702" width_o="2636" height_o="1702" data-src="https://freight.cargo.site/t/original/i/6d7005d2e90eb0990a221f14c72b47d5ff82528e138b916956d441248a176c1a/Screenshot-2023-08-11-at-2.48.23-AM.png" data-mid="187673046" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/6d7005d2e90eb0990a221f14c72b47d5ff82528e138b916956d441248a176c1a/Screenshot-2023-08-11-at-2.48.23-AM.png" /> <img width="2638" height="1706" width_o="2638" height_o="1706" data-src="https://freight.cargo.site/t/original/i/4420ce1450c82a27d9de70f5e32b6841309ea2494ff25ed20ce89802ba4ac1b2/Screenshot-2023-08-11-at-2.48.02-AM.png" data-mid="187673045" border="0" src="https://freight.cargo.site/w/1000/i/4420ce1450c82a27d9de70f5e32b6841309ea2494ff25ed20ce89802ba4ac1b2/Screenshot-2023-08-11-at-2.48.02-AM.png" /> <img width="2644" height="1708" width_o="2644" height_o="1708" data-src="https://freight.cargo.site/t/original/i/7bcb0b57fa454eda141103c09edb3f0749301ee876aea04d7ab767eed282fc0e/Screenshot-2023-08-11-at-2.47.17-AM.png" data-mid="187673044" border="0" src="https://freight.cargo.site/w/1000/i/7bcb0b57fa454eda141103c09edb3f0749301ee876aea04d7ab767eed282fc0e/Screenshot-2023-08-11-at-2.47.17-AM.png" /> <img width="2636" height="1702" width_o="2636" height_o="1702" data-src="https://freight.cargo.site/t/original/i/78ab326814d68690d3f836785e266e58e56d5462cf924e28a780e758eb2a5b89/Screenshot-2023-08-11-at-2.50.36-AM.png" data-mid="187673049" border="0" src="https://freight.cargo.site/w/1000/i/78ab326814d68690d3f836785e266e58e56d5462cf924e28a780e758eb2a5b89/Screenshot-2023-08-11-at-2.50.36-AM.png" /> <img width="2638" height="1704" width_o="2638" height_o="1704" data-src="https://freight.cargo.site/t/original/i/c6f4614306263b3f9226bbfd4026b5c93e9705f8f50f1c4b7e5279614fc90acb/Screenshot-2023-08-11-at-2.46.45-AM.png" data-mid="187673041" border="0" src="https://freight.cargo.site/w/1000/i/c6f4614306263b3f9226bbfd4026b5c93e9705f8f50f1c4b7e5279614fc90acb/Screenshot-2023-08-11-at-2.46.45-AM.png" /> <img width="2636" height="1704" width_o="2636" height_o="1704" data-src="https://freight.cargo.site/t/original/i/651460e91126527502619c8bca34a14f45280d991892a0c785a991ced20ee004/Screenshot-2023-08-11-at-2.46.32-AM.png" data-mid="187673040" border="0" src="https://freight.cargo.site/w/1000/i/651460e91126527502619c8bca34a14f45280d991892a0c785a991ced20ee004/Screenshot-2023-08-11-at-2.46.32-AM.png" /> <img width="2636" height="1708" width_o="2636" height_o="1708" data-src="https://freight.cargo.site/t/original/i/5cccc6dd3620de47105f3c5f89fc80dcc7b2a59001ed1ee385130e6cd91876ef/Screenshot-2023-08-11-at-2.49.54-AM.png" data-mid="187673048" border="0" src="https://freight.cargo.site/w/1000/i/5cccc6dd3620de47105f3c5f89fc80dcc7b2a59001ed1ee385130e6cd91876ef/Screenshot-2023-08-11-at-2.49.54-AM.png" /> <img width="2640" height="1708" width_o="2640" height_o="1708" data-src="https://freight.cargo.site/t/original/i/f0f42d653933c824491cecf62d6b6a999c27131b710c3a2b57a0fb862328b039/Screenshot-2023-08-11-at-2.45.26-AM.png" data-mid="187673038" border="0" src="https://freight.cargo.site/w/1000/i/f0f42d653933c824491cecf62d6b6a999c27131b710c3a2b57a0fb862328b039/Screenshot-2023-08-11-at-2.45.26-AM.png" /> <img width="2636" height="1704" width_o="2636" height_o="1704" data-src="https://freight.cargo.site/t/original/i/4e12f78a87b3c4e9030022fd3192454cfd1676727c7a3fcf89dc7fce8c6ee4b3/Screenshot-2023-08-11-at-2.45.47-AM.png" data-mid="187673039" border="0" src="https://freight.cargo.site/w/1000/i/4e12f78a87b3c4e9030022fd3192454cfd1676727c7a3fcf89dc7fce8c6ee4b3/Screenshot-2023-08-11-at-2.45.47-AM.png" /> https://lanieweber.cargo.site/Find-Your-Better-___-with-Indeed Wed, 02 Aug 2023 06:49:55 +0000 Lanie Weber https://lanieweber.cargo.site/Find-Your-Better-___-with-Indeed Find Your Better ___, with Indeed Client Strategy Graphic Design Social Media In the spring of 2023, my Advertising Campaign Development class created an ad campaign for Indeed with the goal to raise unaided consideration among 18-24 year-olds. We developed the “Find Your Better ___” campaign after realizing that while we all want better jobs to create better lives for ourselves, each of our job search journeys were different. A simple but powerful message, our campaign showcased that whether that individual is looking for better pay, better benefits, a better location, or a better culture fit, they can find it with Indeed. Each element of our campaign empowered viewers to fill in the blank however they see fit, taking ownership of their job search once and for all. Throughout the semester, I held many roles, but I consistently brought my creativity and eye for design to gain our young viewers’ attention without straying too far from Indeed’s comfort zone. I began the semester as a designer but was later promoted to Art Director, where I was responsible for developing the brand identity for our campaign and ensuring that our creative team understood the assignment. I co-lead the design process on our plans book, which detailed much of the “what” and “why” behind our campaign. I also designed billboards, social media posts, and YouTube mockups to vizualize how our campaign would be experienced through the eyes of Gen Z.&nbsp; The "Find Your Better ___" campaign placed third at the 2023 National Student Advertising Competition in District 9 and won a Gold Addy Award at the 2024 American Advertising Awards. <img width="2338" height="1556" width_o="2338" height_o="1556" data-src="https://freight.cargo.site/t/original/i/4bb43e0bc0086c13c144fac5287bc5129803638fd8deffeeebba388c55f251d0/Screenshot-2023-08-04-at-2.48.21-AM.png" data-mid="186986064" border="0" src="https://freight.cargo.site/w/1000/i/4bb43e0bc0086c13c144fac5287bc5129803638fd8deffeeebba388c55f251d0/Screenshot-2023-08-04-at-2.48.21-AM.png" /> <img width="2082" height="1554" width_o="2082" height_o="1554" data-src="https://freight.cargo.site/t/original/i/469abe43850d14e1344328f024b42534255ae46c943e9600a21f3c52cd085cf6/Screenshot-2023-08-04-at-2.48.44-AM.png" data-mid="186986066" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/469abe43850d14e1344328f024b42534255ae46c943e9600a21f3c52cd085cf6/Screenshot-2023-08-04-at-2.48.44-AM.png" /> <img width="2080" height="1552" width_o="2080" height_o="1552" data-src="https://freight.cargo.site/t/original/i/abeb8a9441e37938a75f6c75def33b9502a829426893a06d2905ce8b549495ff/Screenshot-2023-08-04-at-2.47.34-AM.png" data-mid="186986063" border="0" src="https://freight.cargo.site/w/1000/i/abeb8a9441e37938a75f6c75def33b9502a829426893a06d2905ce8b549495ff/Screenshot-2023-08-04-at-2.47.34-AM.png" /> A series of billboard designs were created to evoke feelings of optimism and lightheartedness when it comes to job searching with Indeed. <img width="1055" height="1724" width_o="1055" height_o="1724" data-src="https://freight.cargo.site/t/original/i/bb26de7873d3b1982cdbaaf8c4856962e0708014eaa649bfd12cd792af9118b0/found-my-better-pay-2.png" data-mid="186985663" border="0" src="https://freight.cargo.site/w/1000/i/bb26de7873d3b1982cdbaaf8c4856962e0708014eaa649bfd12cd792af9118b0/found-my-better-pay-2.png" /> <img width="1317" height="2155" width_o="1317" height_o="2155" data-src="https://freight.cargo.site/t/original/i/cfbaee71781a450de80000f2068288401bb499c60fa7f02126792f7b8031f70a/giveaway-post.png" data-mid="186985667" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/cfbaee71781a450de80000f2068288401bb499c60fa7f02126792f7b8031f70a/giveaway-post.png" /> <img width="791" height="1293" width_o="791" height_o="1293" data-src="https://freight.cargo.site/t/original/i/e8b933f4c880f2b34e004d29c5d50275a8144c794cfc79b5e8bf3d3cce64dc32/giveaway-submission.png" data-mid="186985672" border="0" src="https://freight.cargo.site/w/791/i/e8b933f4c880f2b34e004d29c5d50275a8144c794cfc79b5e8bf3d3cce64dc32/giveaway-submission.png" /> <img width="790" height="1293" width_o="790" height_o="1293" data-src="https://freight.cargo.site/t/original/i/2f2432c0270a424ecd5658ec773277c26da8e0287eb32d694facee47f3fcb68c/no-commute-no-problem.png" data-mid="186985673" border="0" src="https://freight.cargo.site/w/790/i/2f2432c0270a424ecd5658ec773277c26da8e0287eb32d694facee47f3fcb68c/no-commute-no-problem.png" /> <img width="791" height="1293" width_o="791" height_o="1293" data-src="https://freight.cargo.site/t/original/i/e6bdc22d5ea57d1cbaa40e2a375c6c54c8bbb00cd6d92c42c5cbb8019dbfdb3d/work-hard-play-harder.png" data-mid="186985677" border="0" data-scale="54" src="https://freight.cargo.site/w/791/i/e6bdc22d5ea57d1cbaa40e2a375c6c54c8bbb00cd6d92c42c5cbb8019dbfdb3d/work-hard-play-harder.png" /> As part of our strategy to gain our young viewers’ attention, we revamped Indeed’s social media presence. This included the “Found My Better” Instagram giveaway, which I took the lead on developing. This giveaway would increase engagement and traffic to our Instagram, as it encouraged users to share a story of how they improved their professional life for the chance to win an Indeed laptop bag and an Uber gift card.&nbsp;&nbsp; <img width="3780" height="2520" width_o="3780" height_o="2520" data-src="https://freight.cargo.site/t/original/i/a7be840ec2eddca51d4428ad75cc670c25a34a676e93c5bcfdf15c65ba7c6209/letter-from-gen-z.png" data-mid="191439972" border="0" src="https://freight.cargo.site/w/1000/i/a7be840ec2eddca51d4428ad75cc670c25a34a676e93c5bcfdf15c65ba7c6209/letter-from-gen-z.png" /> <img width="3780" height="2520" width_o="3780" height_o="2520" data-src="https://freight.cargo.site/t/original/i/5f62d9e2efcf70500c90642ef4a2a4c53515784e91bf49a64a59c154931efc92/US-Letter.png" data-mid="191438924" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/5f62d9e2efcf70500c90642ef4a2a4c53515784e91bf49a64a59c154931efc92/US-Letter.png" /> <img width="3780" height="2520" width_o="3780" height_o="2520" data-src="https://freight.cargo.site/t/original/i/db65502d9ac61d8f8fa36c2f6cf88994dc955ed769d436fffc2bdda58de4ac50/changing-the-message.png" data-mid="191439967" border="0" src="https://freight.cargo.site/w/1000/i/db65502d9ac61d8f8fa36c2f6cf88994dc955ed769d436fffc2bdda58de4ac50/changing-the-message.png" /> <img width="3780" height="2520" width_o="3780" height_o="2520" data-src="https://freight.cargo.site/t/original/i/4852c396c5500492f00fa4a02b8331b0fbe4bdcb72c0c8c000a0ef3a7888a592/collision-course.png" data-mid="191439970" border="0" src="https://freight.cargo.site/w/1000/i/4852c396c5500492f00fa4a02b8331b0fbe4bdcb72c0c8c000a0ef3a7888a592/collision-course.png" /> <img width="3780" height="2520" width_o="3780" height_o="2520" data-src="https://freight.cargo.site/t/original/i/9cf3b3691ca045a5b08e226362ab30fe5ccbc8f55eaaade99cadee650fa59c2d/media-budget.png" data-mid="191439974" border="0" src="https://freight.cargo.site/w/1000/i/9cf3b3691ca045a5b08e226362ab30fe5ccbc8f55eaaade99cadee650fa59c2d/media-budget.png" /> The plans book detailed our goals, supporting market research, budget, and plans for the campaign. This was one of the biggest projects I was involved in, as I co-lead the design process on this 13-page document with one of our other talented creatives, Ella. Before reaching the final product, the file bounced back and forth between our campaign directors, copywriter, designers, and myself over several weeks.&nbsp; <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a1a1e69af40da0a89ee6a36fc0d7e334a694cebd2ee7b9db67c64b31f5e0199/haley-pham-haul-2-laptop.png" data-mid="186985905" border="0" src="https://freight.cargo.site/w/1000/i/9a1a1e69af40da0a89ee6a36fc0d7e334a694cebd2ee7b9db67c64b31f5e0199/haley-pham-haul-2-laptop.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8ebf0720b23da195acdd94e0ed9da140ef46eab3b5570d6e648bb69f8b292c7a/haley-pham-haul-1-laptop.png" data-mid="186985904" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/8ebf0720b23da195acdd94e0ed9da140ef46eab3b5570d6e648bb69f8b292c7a/haley-pham-haul-1-laptop.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/20e08205e7786630df191a2dc794fca0294c8c38f00672bae889d193dd4d0298/haley-pham-styling-laptop.png" data-mid="186985907" border="0" src="https://freight.cargo.site/w/1000/i/20e08205e7786630df191a2dc794fca0294c8c38f00672bae889d193dd4d0298/haley-pham-styling-laptop.png" /> Our campaign involved a collaboration with Target to create the “Wear Business Better” clothing line, and we picked YouTuber and influencer Haley Pham to model and promote the collection.&nbsp; These are YouTube mockups I designed for our pitch to showcase how Haley Pham would be involved in our plan. https://lanieweber.cargo.site/Remembering-the-Monarch Thu, 03 Aug 2023 10:33:06 +0000 Lanie Weber https://lanieweber.cargo.site/Remembering-the-Monarch Remembering the Monarch Augmented Reality Graphic DesignRemembering the Monarch is a digital experience designed to educate viewers about the life of the monarch butterfly through augmented reality (AR). In this group project of eight students, each of us created a unique postcard illustrating something interesting about the monarch. Additionally, we each created an AR experience using Spark AR Studio that could be accessed by scanning a QR code on the back of each postcard.&nbsp; During this experience, I collaborated with my peers to ensure our collection of postcards was cohesive, and we went through several rounds of revisions before reaching our final printed designs. I also partnered with another student to design our presentation for our client, the Hartman Reserve Nature Center in Cedar Falls, Iowa. Scan the “Follow me, Butterfly” QR code below to experience the interactive AR filter for yourself! Please note: this filter only works with a mobile device that is logged into an Instagram account. <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/90a2e6ac4b5cb562b12fc295e525e48abe0c59afa719c8ea148feb234111888c/monarch-mockup-cropped.png" data-mid="186980227" border="0" src="https://freight.cargo.site/w/1000/i/90a2e6ac4b5cb562b12fc295e525e48abe0c59afa719c8ea148feb234111888c/monarch-mockup-cropped.png" /> <img width="1712" height="1336" width_o="1712" height_o="1336" data-src="https://freight.cargo.site/t/original/i/5609166d70f7bb201827b99fc56cf85501db5a8d1e7c0200509b30a995d68afc/Screenshot-2023-08-04-at-1.42.31-AM.png" data-mid="186981720" border="0" src="https://freight.cargo.site/w/1000/i/5609166d70f7bb201827b99fc56cf85501db5a8d1e7c0200509b30a995d68afc/Screenshot-2023-08-04-at-1.42.31-AM.png" /> My AR experience features a flower on a hand tracker, and a butterfly that flaps its wings as it follows the flower, searching for nectar. To represent the fact that the adult monarch has a variety of food sources, users can tap anywhere on the screen to change the flower. https://lanieweber.cargo.site/Campus-Activities-Board Wed, 02 Aug 2023 06:49:55 +0000 Lanie Weber https://lanieweber.cargo.site/Campus-Activities-Board Campus Activities Board Event Planning Organization cab instagram cab tiktok From May 2021 to May 2023, as the Creative Content Director for Campus Activities Board (CAB) at the University of Northern Iowa, I utilized Instagram, Facebook, Twitter and TikTok to promote our events to the student body. While our Instagram, Facebook and Twitter already existed when I stepped into the role, I took the liberty of creating a TikTok account for us, which received 255 followers and 801 likes in its first year.&nbsp; In this role, I took advantage of the creative freedom I was given to explore new design techniques and expand my knowledge of Adobe Illustrator. I also dipped my feet into brand development. For some of our bigger events, I took the time to create logos and more specific design guidelines for their promotion materials to excite our student body. My strategy and designs, combined with the work of our awesome event photographer, Elliot, created a social media presence that had our campus community hyped for events and showing up in numbers we hadn’t seen in years past! And not only were they showing up, but they wanted to join us in the planning action. CAB membership has grown 75% in the past two years partly due to my dedication to our online presence. <img width="3293" height="2047" width_o="3293" height_o="2047" data-src="https://freight.cargo.site/t/original/i/6731789266ad15358c3237ad35c13682f5ab6762ee8d9646d8ee03f4ade975ba/afterdark-mockup-copy.jpg" data-mid="187744822" border="0" src="https://freight.cargo.site/w/1000/i/6731789266ad15358c3237ad35c13682f5ab6762ee8d9646d8ee03f4ade975ba/afterdark-mockup-copy.jpg" /> <img width="3293" height="2048" width_o="3293" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f82bc5b8764ea6b4f052ff134041176eba4507402da5f3621fee707542659196/afterdark-mockup.jpg" data-mid="187744823" border="0" src="https://freight.cargo.site/w/1000/i/f82bc5b8764ea6b4f052ff134041176eba4507402da5f3621fee707542659196/afterdark-mockup.jpg" /> <img width="6087" height="3783" width_o="6087" height_o="3783" data-src="https://freight.cargo.site/t/original/i/bad9629bc5215303db331a49c13ad969b5761a89e9a5c81c4ae90981b22242cf/afterdark-poster.jpg" data-mid="191838480" border="0" src="https://freight.cargo.site/w/1000/i/bad9629bc5215303db331a49c13ad969b5761a89e9a5c81c4ae90981b22242cf/afterdark-poster.jpg" /> <img width="3293" height="2047" width_o="3293" height_o="2047" data-src="https://freight.cargo.site/t/original/i/35805d7175e0e02d7830c25aa34f9b337c60a0827458eb35aa9653b9babe628f/afterdark-posts.jpg" data-mid="191837439" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/35805d7175e0e02d7830c25aa34f9b337c60a0827458eb35aa9653b9babe628f/afterdark-posts.jpg" /> Logo, Instagram posts and poster I created for our CAB After Dark event. As this was our first time hosting a late-night entertainment event, I wanted to go all out in pushing this event to get students thinking about it. I utilized photos from past smaller events such as our Yoga Night and Craft Nights to illustrate how there would be something for everyone at this larger-scale event. After this event took place and and our expectations were blown away with 800 students in attendance, we opted to make CAB After Dark an annual event! <img width="1674" height="1084" width_o="1674" height_o="1084" data-src="https://freight.cargo.site/t/original/i/bc1221d61540cd0819507096c1d9d5985924174a140e85001b4a3820e54c604c/fall-2022-carousel-dome.jpg" data-mid="191740532" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/bc1221d61540cd0819507096c1d9d5985924174a140e85001b4a3820e54c604c/fall-2022-carousel-dome.jpg" /> <img width="1673" height="1084" width_o="1673" height_o="1084" data-src="https://freight.cargo.site/t/original/i/f47210e085387872cbb7ab1974ac71d943801d6be94df09ddf23eb6bbb27b760/fall-2022-magnet-dome.jpg" data-mid="191740375" border="0" src="https://freight.cargo.site/w/1000/i/f47210e085387872cbb7ab1974ac71d943801d6be94df09ddf23eb6bbb27b760/fall-2022-magnet-dome.jpg" /> At the start of each semester, we release our activities schedule to social media and hand out free magnets at our first few events. Shown is an Instagram post and the magnet that students got to display on their mini-fridges! <img width="1647" height="1024" width_o="1647" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ffb5d7b6a4d4ea4e9fe585786f0566ae53725fbd404b8d1cd52e25c67888ac5c/casino-night-monitor-mockup-cropped.jpg" data-mid="191736881" border="0" src="https://freight.cargo.site/w/1000/i/ffb5d7b6a4d4ea4e9fe585786f0566ae53725fbd404b8d1cd52e25c67888ac5c/casino-night-monitor-mockup-cropped.jpg" /> <img width="3293" height="2047" width_o="3293" height_o="2047" data-src="https://freight.cargo.site/t/original/i/8de0c1633c2c2af483582f106f99e9afb7b84dfcdcf5c006033dad6690466668/casino-night-socials-1.jpg" data-mid="191743471" border="0" src="https://freight.cargo.site/w/1000/i/8de0c1633c2c2af483582f106f99e9afb7b84dfcdcf5c006033dad6690466668/casino-night-socials-1.jpg" /> <img width="3293" height="2047" width_o="3293" height_o="2047" data-src="https://freight.cargo.site/t/original/i/389b3dae2e66b72966ead177711c93116d5a796bcb44dba78e9a0cf2c15bbf3e/casin-night-socials-2.jpg" data-mid="191743470" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/389b3dae2e66b72966ead177711c93116d5a796bcb44dba78e9a0cf2c15bbf3e/casin-night-socials-2.jpg" /> Event campaign for our annual Casino Night including a custom logo, digital signage in high-traffic areas on campus, and social media posts leading up to the event, complete with cheesy casino jokes in the captions. CAB Casino Night has been one of our most popular events these last two academic years, with 300 students attending our most recent one last September. Rather than using TikTok to promote specific events like I did on Instagram, I chose to create content that gave UNI students a glimpse of what CAB was like behind the scenes. Our TikTok page was a fun one, full of energy and Panther Pride. Check out the video gallery below to see some of the TikToks I made during my time with CAB! https://lanieweber.cargo.site/Uprising-Magazine-1 Wed, 02 Aug 2023 06:49:56 +0000 Lanie Weber https://lanieweber.cargo.site/Uprising-Magazine-1 Uprising Magazine Print Publication Uprising Magazine is the University of Northern Iowa’s student-run fashion, social justice, arts &amp; culture magazine. Each semester, a new issue is released.&nbsp; While involved in Uprising, I designed a total of six pieces which were featured in Issues 14 and 15. Each issue had a different theme, color palette and display typeface, providing designers with new creative challenges. After the initial theme and color palette were chosen, the Graphic Design Committee would create mood boards together to visualize our goals for the issue. When it came time to design, we had a plethora of inspiration ready to go.Before designing, I consulted with the writers and photographers of each piece to inquire if they had any visions for how they wanted their stories to be told. Then, I worked my magic! Each design went through two rounds of revisions before the final files were sent to print. I implemented feedback from the Graphic Design Directors and the Editors-in-Chief to reach the final pieces. <img width="2116" height="1368" width_o="2116" height_o="1368" data-src="https://freight.cargo.site/t/original/i/29c2d6d34ccfda57895461a0f59e18ddaf992c3f5453e33aaf8336619916b481/Screenshot-2023-04-29-at-1.13.45-AM.png" data-mid="187742937" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/29c2d6d34ccfda57895461a0f59e18ddaf992c3f5453e33aaf8336619916b481/Screenshot-2023-04-29-at-1.13.45-AM.png" /> <img width="2116" height="1370" width_o="2116" height_o="1370" data-src="https://freight.cargo.site/t/original/i/14e720232bceee698c6ec8c7a31caf936b6299c27ed5fdf422a58098aaffdb44/Screenshot-2023-04-29-at-1.13.56-AM.png" data-mid="187742938" border="0" src="https://freight.cargo.site/w/1000/i/14e720232bceee698c6ec8c7a31caf936b6299c27ed5fdf422a58098aaffdb44/Screenshot-2023-04-29-at-1.13.56-AM.png" /> <img width="2116" height="1370" width_o="2116" height_o="1370" data-src="https://freight.cargo.site/t/original/i/1573b990a31516cb6b5af698a3b0f82104be7b2d30914b1a88020a6ced0d8cba/Screenshot-2023-04-29-at-1.14.11-AM.png" data-mid="187742939" border="0" src="https://freight.cargo.site/w/1000/i/1573b990a31516cb6b5af698a3b0f82104be7b2d30914b1a88020a6ced0d8cba/Screenshot-2023-04-29-at-1.14.11-AM.png" /> <img width="2308" height="1492" width_o="2308" height_o="1492" data-src="https://freight.cargo.site/t/original/i/673d6fe6d4103db0c0ca3d0a252509d53f9f883f50b5ae6024b24e56bf5dc61a/Screenshot-2023-04-30-at-6.39.17-PM.png" data-mid="187742941" border="0" src="https://freight.cargo.site/w/1000/i/673d6fe6d4103db0c0ca3d0a252509d53f9f883f50b5ae6024b24e56bf5dc61a/Screenshot-2023-04-30-at-6.39.17-PM.png" /> <img width="2278" height="1472" width_o="2278" height_o="1472" data-src="https://freight.cargo.site/t/original/i/528a0b38528db1ec6a571de96f1f4a2d4c41caba3f7a6c1e1fd7149b8576ee55/Screenshot-2023-08-12-at-1.13.35-AM.png" data-mid="187743555" border="0" src="https://freight.cargo.site/w/1000/i/528a0b38528db1ec6a571de96f1f4a2d4c41caba3f7a6c1e1fd7149b8576ee55/Screenshot-2023-08-12-at-1.13.35-AM.png" /> &nbsp; Designs featured in Issue 15: Perspective <img width="2632" height="1704" width_o="2632" height_o="1704" data-src="https://freight.cargo.site/t/original/i/ab1c2c04f9eb937be7bd6d79d0f0e29dca0a62f8060cd83d09f4a345d4c0b895/Screenshot-2023-02-14-at-7.16.46-PM.png" data-mid="187742973" border="0" src="https://freight.cargo.site/w/1000/i/ab1c2c04f9eb937be7bd6d79d0f0e29dca0a62f8060cd83d09f4a345d4c0b895/Screenshot-2023-02-14-at-7.16.46-PM.png" /> <img width="2634" height="1702" width_o="2634" height_o="1702" data-src="https://freight.cargo.site/t/original/i/b952d54ba251968f0dbb55c85b357fdc6a0a7cefb69d04b69231bf47e9c73f8f/Screenshot-2023-02-14-at-7.17.03-PM.png" data-mid="187742974" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/b952d54ba251968f0dbb55c85b357fdc6a0a7cefb69d04b69231bf47e9c73f8f/Screenshot-2023-02-14-at-7.17.03-PM.png" /> <img width="2634" height="1708" width_o="2634" height_o="1708" data-src="https://freight.cargo.site/t/original/i/a263078aabaf44a989eab1ec50243ef44d5bc4dff124f173f4df7e89ecbd5488/Screenshot-2023-02-14-at-7.16.18-PM.png" data-mid="187742972" border="0" src="https://freight.cargo.site/w/1000/i/a263078aabaf44a989eab1ec50243ef44d5bc4dff124f173f4df7e89ecbd5488/Screenshot-2023-02-14-at-7.16.18-PM.png" /> <img width="1318" height="1704" width_o="1318" height_o="1704" data-src="https://freight.cargo.site/t/original/i/c0af39a172e7aa5484be7d63632ef625ef5e1465e166bc30c799d1e260fd86ec/Screenshot-2023-02-14-at-7.16.01-PM.png" data-mid="187742971" border="0" src="https://freight.cargo.site/w/1000/i/c0af39a172e7aa5484be7d63632ef625ef5e1465e166bc30c799d1e260fd86ec/Screenshot-2023-02-14-at-7.16.01-PM.png" /> Designs featured in Issue 14: Revamp https://lanieweber.cargo.site/Northern-Iowan-Newspaper Wed, 02 Aug 2023 06:49:56 +0000 Lanie Weber https://lanieweber.cargo.site/Northern-Iowan-Newspaper Northern Iowan Newspaper Print Publication The Northern Iowan is a print publication covering University of Northern Iowa news. In 2023 I became the first ever Social Media Manager for the Northern Iowan, and spent my semester redeveloping our Instagram presence to appeal more to our student body. The visual and orgazational changes made to the page led to an increase in website viewership through the link in the account’s bio. As part of my effort to redevelop our social media presence, I created a color palette, brand guidelines and Instagram carousel post templates. I drew inspiration from the socials of the Washington Post and the New York Times to curate a polished feed that put the story first. I utilized Buffer, a social media management service, to connect our Instagram bio to the full versions of our most recent stories, making our latest content available to read on the go. I managed our Social Media Team of five individuals, held weekly meetings, and trained each member of the team on the procedures for creating our Carousel Posts. I also reported the viewership of our website, which saw a total increase of 1,547 weekly unique users and an increase in weekly event count by 9,767 by the end of the Spring 2023 semester as a result of my social media strategy. <img width="1461" height="908" width_o="1461" height_o="908" data-src="https://freight.cargo.site/t/original/i/d4279e61c765a408d6922b4fcc01b8b97d5fd3289a64d1beabb53729d0e4b1d2/NI-screenshots-1.png" data-mid="234878365" border="0" src="https://freight.cargo.site/w/1000/i/d4279e61c765a408d6922b4fcc01b8b97d5fd3289a64d1beabb53729d0e4b1d2/NI-screenshots-1.png" /> <img width="1461" height="909" width_o="1461" height_o="909" data-src="https://freight.cargo.site/t/original/i/359bf9042b99357ff1668fc4998ce347b555bedaf68e5e851e7eaee541d2e9cc/NI-screenshots-2.png" data-mid="234878366" border="0" src="https://freight.cargo.site/w/1000/i/359bf9042b99357ff1668fc4998ce347b555bedaf68e5e851e7eaee541d2e9cc/NI-screenshots-2.png" /> <img width="1461" height="909" width_o="1461" height_o="909" data-src="https://freight.cargo.site/t/original/i/3c8cbe907ad61d9eb43b6bcefdb9ea12376c2ecf83851b8755e927b6997ef9cf/NI-screenshots-3.png" data-mid="234878367" border="0" src="https://freight.cargo.site/w/1000/i/3c8cbe907ad61d9eb43b6bcefdb9ea12376c2ecf83851b8755e927b6997ef9cf/NI-screenshots-3.png" /> <img width="1771" height="947" width_o="1771" height_o="947" data-src="https://freight.cargo.site/t/original/i/d59e51c9531a9d3cd50a585f96244c46e81d7d0314dbb436b3a1c559aa3bb8e8/NI-carousel-3.png" data-mid="234878385" border="0" src="https://freight.cargo.site/w/1000/i/d59e51c9531a9d3cd50a585f96244c46e81d7d0314dbb436b3a1c559aa3bb8e8/NI-carousel-3.png" /> <img width="1767" height="946" width_o="1767" height_o="946" data-src="https://freight.cargo.site/t/original/i/283f5a7b1338152509e5ee499a36032c1e6bda4e44e2f77ca523a9c9d027e1ab/NI-carousel-1.png" data-mid="234878383" border="0" src="https://freight.cargo.site/w/1000/i/283f5a7b1338152509e5ee499a36032c1e6bda4e44e2f77ca523a9c9d027e1ab/NI-carousel-1.png" /> <img width="1767" height="945" width_o="1767" height_o="945" data-src="https://freight.cargo.site/t/original/i/442372e91cb809667901095b864c84e01be2f6fd094ff79ad41291713bf8043b/NI-carousel-2.png" data-mid="234878384" border="0" src="https://freight.cargo.site/w/1000/i/442372e91cb809667901095b864c84e01be2f6fd094ff79ad41291713bf8043b/NI-carousel-2.png" />