Northern Iowan Newspaper
Print Publication
Print Publication
The Northern Iowan is a print publication covering University of Northern Iowa news. In 2023 I became the first ever Social Media Manager for the Northern Iowan, and spent my semester redeveloping our Instagram presence to appeal more to our student body. The visual and orgazational changes made to the page led to an increase in website viewership through the link in the account’s bio.
As part of my effort to redevelop our social media presence, I created a color palette, brand guidelines and Instagram carousel post templates. I drew inspiration from the socials of the Washington Post and the New York Times to curate a polished feed that put the story first. I utilized Buffer, a social media management service, to connect our Instagram bio to the full versions of our most recent stories, making our latest content available to read on the go.
I managed our Social Media Team of five individuals, held weekly meetings, and trained each member of the team on the procedures for creating our Carousel Posts. I also reported the viewership of our website, which saw a total increase of 1,547 weekly unique users and an increase in weekly event count by 9,767 by the end of the Spring 2023 semester as a result of my social media strategy.
As part of my effort to redevelop our social media presence, I created a color palette, brand guidelines and Instagram carousel post templates. I drew inspiration from the socials of the Washington Post and the New York Times to curate a polished feed that put the story first. I utilized Buffer, a social media management service, to connect our Instagram bio to the full versions of our most recent stories, making our latest content available to read on the go.
I managed our Social Media Team of five individuals, held weekly meetings, and trained each member of the team on the procedures for creating our Carousel Posts. I also reported the viewership of our website, which saw a total increase of 1,547 weekly unique users and an increase in weekly event count by 9,767 by the end of the Spring 2023 semester as a result of my social media strategy.
